Product launches

Plan and run a product launch from one studio.

Prepare presenters, scenes, and launch material in Web Studio. Broadcast to supported destinations, then use the recording for the follow-up content your team needs.

Before the launch

Build a run of show the team can follow.

A product launch is easier to operate when the speakers, demonstration material, and transitions are ready before the audience arrives.

Launch preparation

  • Arrange scenes for the opening, demonstration, questions, and closing.
  • Invite remote presenters and prepare them before they join the program.
  • Keep graphics, PDFs, countdowns, B-roll, and on-screen prompts ready.

During the launch

Keep production and distribution together.

The producer can focus on the program while the destination and stream information stays close at hand.

01

Run the show in Web Studio

Move between the prepared scenes, speakers, shared material, and graphics while the launch is live.

02

Broadcast to supported destinations

Use multistreaming for the connected destinations selected for the launch and keep their status in one workspace.

03

Watch stream status

Keep an eye on the available stream-health signals during the event and use stream history when the team reviews the run.

After the launch

Turn the recording into follow-up content.

Use the recording options available for the production and plan. On eligible plans, AI Clips can help create shorter vertical clips for later publishing. Review each result before it is shared.

Destination connections, recording options, and AI Clips availability vary by plan and connected platform. Run a private rehearsal before an important launch.